Finished to the large finish, the area of ​​no-style right at the gym. On the contrary, it has come the time of chic sportswear with a new generation of luxurious and sophisticated sports brand that make you want to wet the jersey.

The image of the Sunday rider unpacked, sweating in a formless jogging was swept by the image of the daily runner pacing the defense park in a futuristic sports outfit at the forefront of modern technology.

Formerly it was not envisaged that a sportswear could be at the same time efficient, comfortable and stylish. While there is still a lot of innovation in high-performance clothing, more and more attention is being paid to the look.

For some years now, sportswear designers have been working on style through color, which has made us confuse a jogging group with a parrot surge.

If the sport was considered a personal activity that we kept for ourselves, today we share it more and we claim it. We post its performances on social networks, try the latest hybrid sports courses in fashion, Selects the trendy gyms.

Under these conditions, it is difficult to wear an extension of pajamas and a t-shirt forgotten by his ex.

Luxury brands, conscious of this rising trend associated with the fact that sportswear invaded the capitals, have in turn launched their own sports range.

Range of sport, which can not however be characterized as performing and mainly dedicated to fashion enthusiasts looking for a casual and casual urban look.

While sports giants such as Adidas and Nike have launched high-end sportswear ranges, offering a wide range of sportswear to these new consumers eager for quality and exceptional.

With the creation of the Y-3 brand in 2003, Creator and Sport merged for the first time with the association of Adidas and the Japanese creator Yohji Yammamoto.

This first collection gives a new definition of chic sportswear oscillating between the performance clothing and the casual sporty.

A year later, Adidas teamed up again with the designer Stella McCartney with this time a collection of clothing exclusively performing.

Just recently, like this hybridization of genres, new brands have emerged.

Neither an additional range of a large house nor a collaboration issue, these high-end sports brands approach sportswear creatively through shapes, materials and trend and fashion prints.